24 April 13:30-18:00Stockholm School of Economics

the future of music

Sweden is one of only four net music-exporting nations in the world. 

The same ecosystem that produced Max Martin and Avicii also produced Spotify and Epidemic Sound. 

But the forces reshaping the industry, AI, shifting platform economics, new models for rights and ownership, are moving fast. 

The question is no longer whether the industry will change, but who will be in the room when the terms are set.

Stockholm Music Week and SSE House of Innovation are convening a half-day program bringing together music executives, technology and business leaders, researchers, creators, politicians, and investors.

On stage, Björn Ulvaeus, Benjamin Ingrosso, Karin Winther and more are joined by voices from global powerhouses such as Dolby, YouTube, Google and Epidemic Sound. More names to be announced.

Attendance is by invitation. Capacity is limited.

Waiting list

Speakers

Lars Strannegård
President, Stockholm School of Economics

Johan Seidefors
Founder, Stockholm Music Week

Roberto Verganti
Professor, The Josefsson Family Chair in Art and Innovation, Stockholm School of Economics; Visiting Lecturer, Harvard Business School

Jeff Chang
Director of Product, Google DeepMind

Björn Ulvaeus
ABBA, co-founder and co-owner of Pophouse Entertainment, and President of CISAC

Benjamin Ingrosso
Artist and Songwriter

Pedro Pina
Vice President and Head of YouTube EMEA

Patrik Berger
Producer and Songwriter

Joakim Johansson
President Nordic Region, Universal Music

President Nordic Region, Universal Music

President Nordic Region, Universal Music

Karin Winther
Moderator

Magnus Mähring
Director of House of Innovation, Stockholm School of Economics

Tim Pryde
Senior Director, Global Head Music Business, Dolby

Ludvig Andersson
Music Producer and Producer of ABBA Voyage

Per Sundin
President, Music and Artist Relations, Pophouse Entertainment

Louise Lundquist
Founder, Alva Inc

Per Sinding-Larsen
Moderator

Oscar Höglund
Founder, Epidemic Sound

Linda Portnoff
CEO and Founder, Tangy Market

Simon Gozzi
Stim

Jonas Bonnier
Moderator

program

Why Now, Why Stockholm, Why SSE

14.00 - 14.05 | Lars Strannegård, President, Stockholm School of Economics

14.05 - 14.10 | Johan Seidefors, Founder, Stockholm Music Week and Roberto Verganti, Professor, The Josefsson Family Chair in Art and Innovation, Stockholm School of Economics; Visiting Lecturer, Harvard Business School

Argonauts of Tomorrow: A Behind the Scene Story of AI in Music 

14.10 - 14.40 | Jeff Chang, Director of Product, Google DeepMind, in conversation with Roberto Verganti, Stockholm School of Economics

The Future of Creativity

14.40 - 15.20 | Björn Ulvaeus, ABBA, co-founder and co-owner of Pophouse Entertainment, and President of CISAC, Pedro Pina, President, YouTube EMEA, Benjamin Ingrosso, Artist and Songwriter and Patrik Berger, Producer and Songwriter
Moderated by Karin Winther

15.20-15.50 Break

    15.50 - 16.00 I The Label Reimagined — Strategies for a New Era
    Joakim Johansson, President Nordic Region, Universal Music 

    Creativity in Motion — Immersive Audio 
    16.00 - 16.15 | Magnus Mähring, Director of House of Innovation, Stockholm School of Economics and Tim Pryde, Senior Director, Global Head Music Business, Dolby
    Moderated by Karin Winther

    Avatar Performances

    16.15 - 16.45 | Ludvig Andersson, Music Producer and Producer of ABBA Voyage, Per Sundin, President, Music and Artist Relations, Pophouse Entertainment and Louise Lundquist, CEO & Founder, Alva Inc, 
    Moderated by Per Sinding-Larsen

      Digital Twins of Real Talent: Defining Identity & Value in the Age of AI

       16.30- 16.45 | Louise Lundquist, CEO & Founder, Alva Inc, and Woo Lee, Founder, COM M ONModerated by Per Sinding-Larsen

      Rethinking Value — Innovation in Business Models

      16.45-17.00 | Oscar Höglund, Founder, Epidemic Sound, Linda Portnoff, CEO and Founder, Tangy Market and Simon Gozzi, STIM
      Moderated by Jonas Bonnier

        Questions for the Unheard

        17.00 - 17.05 | Johan Seidefors, Founder, Stockholm Music Week and Roberto Verganti, Stockholm School of Economics

          17.05 - 18.00 Mingle


          Stockholm Music Week is a new international meeting place in one of the world's leading music nations. For one week, the music industry, the tech sector, business, government and academia come together to address the questions that will shape the future of the industry. Stockholm Music Week takes place 22–29 April 2026 across Stockholm.

          For inquires contact info@stockholmmusicweek.se

          This event will be photographed and filmed. By registering and attending, you consent to being included in such material, which may be used by Stockholm Music Week and the Stockholm School of Economics (SSE) for internal and external communication purposes. As photography and filming takes place throughout the venue, we cannot guarantee exclusion from recordings. For the purpose of organising and carrying out the event, Stockholm Music Week will share participant names with SSE. This information will only be used in connection with the event.